Jupiter Marketing Limited

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Food & beverage
Jupiter Marketing Limited
International fresh produce grower and distributor
Acquired 100% of Business Operations
Cool Fresh International B.V.
Dutch fresh produce trading company
Advised on Sale of Company

Advised Dutch fresh produce trading company Cool Fresh on its sale to Jupiter Group

IMAP advised Cool Fresh International on its sale to Jupiter Group in a cross-border transaction. Terms of the deal were not disclosed. Cool Fresh is a Dutch fresh produce marketing company that specializes in combining local European products with off-season produce from around the world. The company handles 10 million cartons of fresh produce every year, reaching clients in over 50 countries.

 

Cool Fresh has a logistics and warehousing operation located close to the port of Rotterdam, featuring 6500m2 of temperature controlled storage space. The logistics division, along with Spain based commercial operation, Agro Marketing Cool Fresh España, were both included in the acquisition.

 

Founded in the UK in 2003, the Jupiter Group specializes in growing grapes and other fruits and citrus products, serving retail, wholesale and food service businesses, primarily in Europe, as well as the rest of the world. Jupiter has offices in 6 countries and 150 employees.

 

The IMAP Netherlands team, led by Balthazar den Breems, acted as financial advisor to Cool Fresh throughout the sale process.

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